Have You Heard of Pattern?


Pattern is the rebranded marketing company (originally Gin Lane) behind brand launches like Everlane, Bonobos, Sweetgreen, Hims, and many other direct-to-consumer companies from last decade. It’s kinda cool just saying last decade… but Pattern shifted away from marketing to start creating their own brands. The first one is Equal Parts and the next one, Open […]

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Creative Destruction


If you’re completely satisfied then don’t read this. I heard the term creative destruction last week and loved it. It isn’t a new phrase by any means. Joseph Schumpeter used it in his 1942 book “Capitalism, Socialism and Democracy” to describe new industrial advances destroying the economies they came from. But this phrase doesn’t have […]

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Live Together, Die Alone


That statement has always stuck with me. I’m not sure if it’s a common mantra, but I originally heard it used in the ABC show LOST. It makes a lot more sense when you’re stranded on an island and there are polar bears running around. I think it’s stuck with me for so long because […]

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Hello!


What do you want to be when you grow up? It’s a common question when you’re going through grade school. Most people feel that they have to know this answer, but does anyone truly know? It’s funny that we don’t ask who people want to be – like somehow our roles and jobs are more […]

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